SEO

Most sections of the CMS have a SEO (Search Engine Optimization) tab. This is important for maintaining your site’s visibility in online searches.

These fields are not mandatory. However, using them correctly will improve the site’s search engine ranking. Appearing higher on search result pages will give Hitachi Cooling & Heating better online visibility compared to competitor websites.

The Title and Description fields appear in search engine results, for example on Google. They should provide a clear description of what is on the page, and include words and phrases people are likely to use to search for this content.

Title
This should be a short, descriptive title that directly relates to the page's content. Titles must be unique for every page.

Description
This is a longer summary of the page's content.

Image
This will be displayed for search results which include an image, for example on social media. Adding the correct image here ensures that the relevant image is displayed in the correct format.

This is how your title and description might look on Google search results.